Sunday, October 14, 2012

Awesome advertising campaign: Science World

Science World, Vancouver, put togehter this awesome advertising campaign.  It does what any good campaign does:  creates emotion.  Well done Science World!














Saturday, October 13, 2012

Awesome storage container offices!

 Pieter Peelings and Silvia Mertens of Sculp(IT).


 
 
 
 
Harry Wakefield of Mocoloco

Harry Wakefield of Mocoloco
 
Lars Behrendt architectural model design

Lars Behrendt

Lars Behrendt
owner, Peter Gill Case


Container City, designed by Urban Space Management

Container City, designed by Urban Space Management

Sugoroku Offices by Daiken-Met Architects


Sunday, September 16, 2012

7 Reasons Your Company Needs a Blog



1.  It’s a brilliant way to connect with Prospects & Customers
Stay at the top of your customers minds, get at the top of your prospects minds.

2. It makes you stand out as an expert in your niche
Be that go-to person in your niche

3. It makes you a thought-leader
Lead the charge, persuade people around to your way of thinking

4. It brings warm leads into your business
Your readers already know you, like you and we all know people do business with people they like.

5. It gets your creative juices flowing
Which is great for your brain, just like doing a crossword.

6. Accountability
It keeps you on track of you goals in a public way, very productive

7. Your competition has a blog
Do you want your clients to be fans of yours or you competition?  Simple yes?

20 Reasons You MUST HAVE a Website



Q:  I’m a Brick & Mortar Business, do I really need a website?
A:  Unequivocally, YES.  You need potential customers, potential employees, potential associates, potential investors – you name it – to be able to look you up.

That said, you need a PROFESSIONAL lookingsite.  It can’t just be a basic (or too complicated) website that looks like a 94 year old or your 12 year old nephew made it.  You have one shot at making a great, first impression.

Here are some other reasons:

1.       Your competitors have websites

2.       Equal Opportunities:  Having a great website makes you much more competitive against “the big boys”. 

3.       Websites never sleep.  Get those Frequently Asked Questions answered without being interrupted by a phone call.

4.       “Just Google It” – 80% of people use search engines instead of the Yellow Pages

5.       Websites Improve your Professional image (assuming it’s a good website)

6.       Websites are not just local, they’re global.

7.       Customers EXPECT you to have a website


9.       You can Sell your products or services online

10.   Promote your organisation

11.   Promote Yourself

12.   Promote Your Ideas

13.   Promote Your Events

14.   Promote Your Promotions

15.   Build a Community of Raving Fans who Love You

16.   Share Pictures, sound etc.

17.   Target a Market – local, regional, global, target & reach them

18.   Educate

19.   Run Contests

20.   Share Basic Business Information

Honestly – do you really need so many reasons?  Come on, get one.  Get one that’s simple to use and easily found. 
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