Q:
I’m a Brick & Mortar Business, do I really need a website?
A:
Unequivocally, YES. You need potential
customers, potential employees, potential associates, potential investors – you
name it – to be able to look you up.
That said, you need a PROFESSIONAL lookingsite. It can’t just be a basic (or too
complicated) website that looks like a 94 year old or your 12 year old nephew made
it. You have one shot at making a great,
first impression.
Here
are some other reasons:
1. Your competitors have websites
2. Equal Opportunities: Having a
great website makes you much more competitive against “the big boys”.
3. Websites never sleep. Get
those Frequently Asked Questions answered
without being interrupted by a phone call.
4. “Just Google It” – 80% of people use search engines instead of the
Yellow Pages
5. Websites Improve your Professional image (assuming it’s a good website)
6. Websites are not just local, they’re global.
7. Customers EXPECT you to have a website
9. You can Sell your products or services online
10. Promote your organisation
11. Promote Yourself
12. Promote Your Ideas
13. Promote Your Events
14. Promote Your Promotions
15. Build a Community of Raving Fans who Love You
16. Share Pictures, sound etc.
17. Target a Market – local, regional, global, target & reach them
18. Educate
19. Run Contests
20. Share Basic Business Information
Honestly – do you really need so many
reasons? Come on, get one. Get one that’s simple to use and easily
found.